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The short answer to my question is: yes! In “Part 1 – Defining Sustainability” of the Institute for Feed Education and Research’s (IFEEDER) webinar series, Kim Stackhouse-Lawson, Ph.D., director of AgNext at Colorado State University, shared an important idea for agricultural sustainability efforts, which is that sustainability is driven by both science and emotion. The recent Journal of Dairy Science article “Sustainability: Different Perspectives, Inherent Conflict” offers insights on consumer perspectives that further confound sustainability discussions.
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