IFEEDER Fodder

Earlier in my career, as a contractor, I attended a transportation company meeting. Agenda item one was to participate in a safety briefing, where we learned where the exits were, any hazards we could encounter and what to do in an emergency. This impressed upon me that this company’s culture prioritized safety for its customers and workers. 

Sure, greenhouse gas emission reductions often get the limelight when it comes to corporate sustainability programs, but sustainability goes much broader than climate change. Consider the issues that matter most to them, i.e., conducting a “materiality assessment,” as a key step in deciding where the company should focus its sustainability efforts to make an impact. This concept can be confusing, so I break it down here and explain a new resource that the Institute for Feed Education and Research is launching to help companies understand it even better. 

At the recent International Production & Processing Expo (IPPE), the American Feed Industry Association hosted an educational session called, “Feed Your ESG: How Feed Will Help Hit Sustainability Targets.” While I spoke about Institute for Feed Education and Research’s sustainability efforts underway to support the feed industry and our customers, I took away much more from the panel discussion with Mike Gauss, president of KENT Nutrition Group, who shared insights into his company’s efforts to advance ESG in practice.  

The International Production and Processing Expo (IPPE) is an important opportunity for meetings and networking and also where great opportunities for learning occur. I had the opportunity to participate in the Animal Agriculture Sustainability Summit, hosted by the American Feed Industry Association, Meat Institute, and U.S. Poultry and Egg Association.

As the agrifood sector seeks opportunities to use feed to reduce the environmental footprint of animal production, the discussion focused on the importance of innovation in its many forms — linking solutions from feedstuff production to the rations consumed by the animals.

Feedstuff production on the farm may be a leading source of the environmental footprint for livestock, poultry, horses and pets, but it doesn’t mean it will be the best solution for reducing it. Regenerative agriculture, climate-smart practices and efforts to improve soil health are agricultural practices that receive a lot of attention by stakeholders for reducing t animal feed’s footprint, but I would argue that we must give equal attention to some of the animal food industry innovations in the pipeline that will offer solutions as well.  

Over the past year, I’ve been lucky to collaborate with many American Feed Industry Association and Institute for Feed Education and Research staff and members, forging the first-ever partnership between our organizations. The goal was to elevate a vision that feed and animal nutrition can be a critical lever in providing sustainable solutions to food systems.

Are you a “value creator?” If you haven’t heard this term – keep reading! McKinsey & Company recently conducted a global survey on how companies capture the value of sustainability. Below are four things I learned about the benefits of a company having a sustainability program within their organization from the “Creating Value with Sustainability: Survey.”