Future education initiatives are focused on preserving consumer choice, and protecting the animal food industry’s image and license to operate. This requires investing time and resources to continuously provide consumers with fact-based information that promotes a positive image for the industry as a whole. The messages’ audience is policymakers, consumer influencers and key stakeholders.
Once our country’s largest industry, most consumers today are two to three generations removed from the farm and working in agriculture and are not knowledgeable about the facts of food production. It is imperative that negative activist agendas and misinformation do not prevail. Consumers need the opportunity and ability to make informed choices about their food purchases and diet.
It is our responsibility to proactively engage consumers through policymakers, consumer influencers and key stakeholders about the progressive industry of agriculture and our proactive contributions in providing high quality, safe and diverse food options. These options are available to consumers while also preserving our natural resources, the welfare of livestock and poultry, and protecting the environment.
Areas of Educational Support
IFEEDER education initiatives will focus on two areas:
- Preserving consumer choice; and
- Protecting the industry image and license to operate.
These forward-thinking initiatives align with IFEEDER’s mission to be a “champion for safe and sustainable feed and food production.”